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Branding a Sense of Place: Honors Student Finds Career Focus in Small-Town Revival

Branding a Sense of Place: Honors Student Finds Career Focus in Small-Town Revival

By Laurie Marshall / Photos by Russell Cothren Growing up in Fort Smith and traveling across Arkansas, Sophia Underwood (B.A., marketing, magna cum laude, ’24) often noticed buildings in small towns that had fallen into disrepair, stripped of their former character....

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Honors College

244 Gearhart Hall
1 University of Arkansas
Fayetteville, Arkansas 72701

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